Monday, August 2, 2010

It Is Play Time at Monster High

Most schools don’t start for weeks but Monster High, it’s already in session. What is Monster High you might ask? It’s a fictional school where the spawn of famous monsters attend like the daughters of Dracula, Frankenstein and the Wolfman.

This concept is by Mattel and they are making this a mass media project. It’s based on dolls that were just released in July and include… Frankie Stein, Clawdeen Wolf, Draculaura and Cleo de Nile along with a slew of other daughters and sons of monsters. The dolls come in two versions, one made for the younger monster loving kid with the plush doll version of Draculaua & Count Fabulous as well as a cute rendition of Frankie Stein and Watzit ($14.99 each) . And for the older kid there are the skimpy dressed teenage plastic dolls complete with accessories, pouts and pets ($16.99 each).

And it doesn’t stop at just the dolls. There is an online environment that includes games, videos and printable activities. And when users go and play the games and watch videos they can unlock more goodies with special codes that they earn. Perfect for your monster lovin’ little one or goth in training.

Mattel is doing a big push on Monster High. Do you think it’ll get straight As? Check out more of the dolls below.

The plush Frankie Stein

The Teenage Frankie Stein

The teenage Lagoona Blue

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